Sep 12, 2017

Let's Get Physical!

25 years ago Glenda brought Sure-Fit Designs to the UK while attending a Stitchery Exhibition in Harrogate, England. Sure-Fit Designs once again is going to be present at arguably the biggest show of the year for the UK, the Great British Sewing Bee Live exhibition at London Excel.
Judith Johnson (our SFD UK/Ireland distributor) and I thought it would be a nice change from the usual sewing related blog to discuss the preparations for this grand exhibition including how she has made her online web store and Learning Centre into a physical store at the stand (booth).

Judith offers the following: I first heard about the Great British Sewing Bee Live in February this year. With the exhibition date being in September, I thought we would have plenty of time to prepare for the show. But as is often the case, time has passed very quickly.

The SFD Operations HQ (my home) and Planning Committee my daughter Heather (who assists with the website, presentations and other technical needs) my husband, Mark (the handyman), and myself would not have imagined the amount of planning that would be involved in creating a 4 day ‘store’ at the show. Nevertheless, it has been an extremely enjoyable experience.

The first decision to be made was the size and style of stand to choose and its position in the exhibition. We opted for a stand that is open on two sides as this would give greater visibility of demonstrations to the public. I discuss this next.

As always, we aim to promote learning at any opportunity. The Learning Centre at provides many videos and articles to help with pattern fitting and drafting and we wanted to take some aspect of this Learning Centre to the show.

This meant that any stand had to accommodate a training area. This area will have a table, chairs, and tools for a practical designing exercise where anyone can sit and have a go at. One practical designing exercise that ladies will be able to sit and do, is how to move the bust dart from one location to another.

We will also give regular demos of how to use the Kits and Master Patterns. But even choosing the right table, white with rounded corners, for the stand has taken many web searches and discussions. Most tables were either too long or too wide.  But through steadfast searching, we now have delivered to HQ: 1 table and 1000 bodice prints (we're expecting a lot of ladies to stop by to experience how to move a dart from one location to another - I'll teach you how). 

Next delivery - 3 large heavy boxes of Sally Silhouette Notepads.
Whilst talking of designing, we thought a few Sally Silhouette Pads may be popular addition to the Combo packs and here Heather took the Silhouette from Glenda’s site to create a batch of designing pads.

Probably the greatest logistical challenge was getting sufficient Sure-Fit Designs stock and supplies here, in time, and in manageable quantities. Cue Glenda and Wes. Every month since February they have been packing and shipping large heavy boxes of stock via FedEx over to the UK. No sooner did they send one shipment than they were preparing for the next whilst still supporting their own sales and those of the other 3 international distributors. And just when they thought they had sent the last one, I asked for two more. My thanks go to Glenda, Wes and Kelly for their help and support with this task.

HQ now becoming more like a Storage Centre...even the delivery men are beginning to comment.

Then, out of the blue I receive an email from McCall's pattern company to ask if I wanted to supply up to 4 garments for the Cat Walk Fashion Show. Well, panic a little I did. I never hide from the fact that I am a novice seamstress. I love fitting and designing with Sure-Fit Designs but my standard of sewing is not up to Cat Walk level.

Those of you familiar with Sure-Fit Designs will know that to make clothes that fit properly we use personal measurements including shoulder length, shoulder to apex and shoulder to waist. We also use full bust measurements. So you can imagine my frustration when the only information the organisers of the Cat Walk show could give me was that the models were 5’ 10” tall, 34” B cup bust, 25” waist and 35” hip. How do you make anything that you will be confident will fit?

To the rescue came Glenda offering me the loan of garments from her display wardrobe. We just had one hurdle to cross. Glenda is not 5ft 10”!  So after a lot of discussion we went with garments that are reasonably flexible for the height of the model.

I made a cap sleeve dress, in a jersey (to provide some ‘give’) and a little longer in the waist than my mannequin. My theory being that a cap sleeve does not require the shoulder length to be accurate, moving the bust dart into a cowl neckline meant the positioning of the bust dart to apex was not important. But shoulder to waist length is still a worry for me because I wanted to keep the waist shaping so that it didn’t look too baggy.

As time progressed, we needed to think of other aspects of the website that we had to convert to a physical form. For instance, how to show someone the contents of each ‘Combo’.   Combo is the word we use to refer to a set combination of products that are grouped together and offered with a discount. For instance, the Dress Kit Combo and the Works Combo Plus.

We couldn’t display all the products in each of the Combo combinations that we offer as we don’t have the space but equally it isn’t practical to use the web. People don’t visit a show to look at the web.

Well, Heather’s IT skills were used once again. We discussed printing the Combo pictures, lists of what each Combo contains and laminating them. Then, when looking at the printing options we found we could easily produce a spiral-bound book on beautiful paper, with cover and backing and we added to it the Combo Comparison Chart. The link to this video shows you the lovely book that visitors will be able to look at.  Here's the video - If you can't see this very short video in your email, please click on this link -

Then came the challenge of stock storage and counter. With a stand that is only 4 metres by 2 metres that also had to accommodate the table referred to above, the specification of this was important. It has to accommodate kits and long tracing vellum tubes as well as a computer to display a loop of the Sure-Fit videos (created by Heather). It also has to be able to be dismantled and put together again easily. Mark is very practical and has created the storage/counter that we will use at the show. This has a tall cupboard for the tracing vellum as well as accessible drawers for the kits.

We are all so excited to be representing Sure-Fit Designs at this show and look forward to meeting our lovely customers, both existing and new, that will be there. If you are going to the show please come and see us on Stand G7.  You will be able to meet Heather and me everyday and my other daughter Charlotte on the Saturday of the show.  You will know who is who by the name badges that Heather created. 

So, having sent the garments off to McCall’s, all that is left is to get a few posters designed and printed (Heather again) and then start the mass packing of boxes and equipment to take down to the show the day before it opens. Oh no, there is another challenge….. how to get it all in the cars…..

If you just happen to be in London on one of the exhibition days, make sure you come by Stand G7, say hello and see the results of our physical Sure-Fit Designs store...Judith.

From Glenda the Good Stitch: I must say I am more than impressed with the enormous effort that Judith has gone to for this Sewing Bee Exhibition.  No doubt theirs will be one of the more popular stands.  You'll see Sure-Fit Designs in action, have an opportunity to sit and learn a practical experience of moving a dart from one location to another, and you'll be given the BEST customer care and service.

Saying 'thank you', to Judith, Heather and Mark doesn't begin to express how appreciative Wes and I are for your effort in representing Sure-Fit Designs so professionally in this upcoming Sewing Bee Exhibition.

Thank you,


  1. Well done all, truly an international endeavor and I'm sure you will do brilliantly!! I find it a bit hilarious that in doing a catwalk the models are 5" 10" 34 B- 25" waist and 35" hip - the majority of their customers aren't anywhere near that....

    So good luck! Let us know how it goes! And take your vitamins'll need them for a 4-day show...

    Barb Jeffrey

    1. Thank you Barbara, I will certainly feed back.

  2. Thanks Barb...I am green with envy that I planned my Sept Fit & Sew Retreat prior to knowing about the London Sewing Bee and I can't go. I'd give my eye teeth to be there!

    1. Yup I'll just have to block the time for next year and have a vacay with Wes! BTW, my firend and I are going to Anna's 2-day sessions in Newmarket, Ontario. Can't wait..

    2. Yes...that's what we intend to do. Judith should know the dates for 2018 much earlier than she did this year and I'll definitely be planning ahead so Wes & I can attend. You'll love meeting Anna - she is delightful.

  3. The very best of luck Judith. I am sure with all your hard work and planning customers will be flocking around your stand. Just wish I could be there.
    All the best Jenni Thompson ����

    1. Thank you Jenni. I too wish you could be there. One day we will meet.