Highlights from the Great British Sewing Bee Live

Well, the Great British Sewing Bee Live has come and gone for this year.

It was a lovely event and provided a great opportunity to get good exposure for Sure-Fit Designs, as well as help people to understand that they can achieve great fitting clothes without having to adapt and alter every pattern.

If you recall, I finished the last blog (Let's Get Physical) with the question of how would we get everything into the cars. Well the answer was; we didn’t even try. We sat in a lovely English pub the evening before and the Committee decided that we actually would hire a van. This was booked before we had finished our meal (courtesy of the pub wifi), and what a good move having a van proved to be.

Whilst it delayed our starting out on the Wednesday morning it didn’t matter. We were still one of the early birds at the exhibition centre.

When we arrived there were still a lot of preparations being undertaken on various stands but ours was ready for us to set up. Unpacked and stand set up off we went back home ready for the early start the following morning.

Overnight the foam carpet in the walkways was added to the previously bare floor. This must have made walking round the show much more comfortable. Here is a ‘before and after’ of our stand. What a remarkable transformation!

Life on the stand was very busy. It was evident that customers who have never heard of the Sure-Fit Designs fitting and sewing system before needed to see a demo to understand it. This is why Glenda’s videos on YouTube are so important outside of exhibitions. It is also why I was really glad to have Heather on the stand every day and additionally Charlotte (both daughters) on the Saturday to actually serve the customers. I spent all day, every day, doing demo after demo and goodness the crowds that built up whilst someone was being measured and pattern drawn were incredible. The picture was taken at the very end of the last day so doesn’t have the crowds that were normally surrounding the stand earlier in the day.

We got very little time to see the show and exhibition in action since we were so busy teaching in our stand, but it was lovely to see the Liberty in Fashion exhibition and many of the actual garments that had been created in the BBC TV shows, before the exhibition opened to the public.

The following are 2 video links you might enjoy watching.

YouTube Liberty in Fashion https://youtu.be/coJ0Bz0F8ng

YouTube BBC TV Makes https://youtu.be/P2cr5TDruqc

The show was packed with opportunities for people to learn. The open live lounge and all the workshops were full and busy every day.

But for me, the highlight was seeing the garments that Glenda and I sent to McCall’s actually being modeled on the catwalk. It is a shame I cannot post the videos with the music (due to copyright restrictions) because the music really was very appropriate for the style of garments. I have however included a touch of it in the Dresses video. I was touched that immediately after one of the catwalks (which occurred 3 times each day) someone rushed over to ask for the pattern for the long dusky pink dress which some of you may remember was made for Heather last year.

Below are 3 very short video clips of the Sure-Fit Designs garments that were modeled in the daily catwalk.  You must take a look...Just click on the links below.

YouTube SFD Dresses https://youtu.be/I67vYt1qBHk

YouTube SFD Casual https://youtu.be/oEyjs3wTb1Q

YouTube Full Catwalk Show https://youtu.be/-ehdNhxueA0

It was a very memorable event for me being the first Great British Sewing Bee Live exhibition, having the opportunity to represent Sure-Fit Designs in the UK, having the pleasure of meeting so many of our SFD customers in person (some of whom I have only previously known by name and not by face) and also receiving such positive feedback from visitors…

..and now a rest…oh no, got to start preparing for the Sewing For Pleasure Exhibition at the Birmingham National Exhibition Centre in March 2018.

Judith Johnson - Sure-Fit Designs distributor - serving the UK, Ireland and the EU countries.
www.surefitdesigns.co.uk

Thanks so much Judith for following up and sharing your Sewing Bee experiences with our SFD blog followers.  As I said before...sure wish I could have been there!

Glenda...the Good Stitch

Let's Get Physical!

www.surefitdesigns.blogspot.com

25 years ago Glenda brought Sure-Fit Designs to the UK while attending a Stitchery Exhibition in Harrogate, England. Sure-Fit Designs once again is going to be present at arguably the biggest show of the year for the UK, the Great British Sewing Bee Live exhibition at London Excel.

Judith Johnson (our SFD UK/Ireland distributor) and I thought it would be a nice change from the usual sewing related blog to discuss the preparations for this grand exhibition including how she has made her online web store and Learning Centre into a physical store at the stand (booth).

Judith offers the following: I first heard about the Great British Sewing Bee Live in February this year. With the exhibition date being in September, I thought we would have plenty of time to prepare for the show. But as is often the case, time has passed very quickly.

The SFD Operations HQ (my home) and Planning Committee my daughter Heather (who assists with the website, presentations and other technical needs) my husband, Mark (the handyman), and myself would not have imagined the amount of planning that would be involved in creating a 4 day ‘store’ at the show. Nevertheless, it has been an extremely enjoyable experience.

The first decision to be made was the size and style of stand to choose and its position in the exhibition. We opted for a stand that is open on two sides as this would give greater visibility of demonstrations to the public. I discuss this next.

As always, we aim to promote learning at any opportunity. The Learning Centre at http://www.sfdlearningcenter.com provides many videos and articles to help with pattern fitting and drafting and we wanted to take some aspect of this Learning Centre to the show.

This meant that any stand had to accommodate a training area. This area will have a table, chairs, and tools for a practical designing exercise where anyone can sit and have a go at. One practical designing exercise that ladies will be able to sit and do, is how to move the bust dart from one location to another.

We will also give regular demos of how to use the Kits and Master Patterns. But even choosing the right table, white with rounded corners, for the stand has taken many web searches and discussions. Most tables were either too long or too wide.  But through steadfast searching, we now have delivered to HQ: 1 table and 1000 bodice prints (we're expecting a lot of ladies to stop by to experience how to move a dart from one location to another - I'll teach you how). 

Next delivery - 3 large heavy boxes of Sally Silhouette Notepads.
Whilst talking of designing, we thought a few Sally Silhouette Pads may be popular addition to the Combo packs and here Heather took the Silhouette from Glenda’s site to create a batch of designing pads.

Probably the greatest logistical challenge was getting sufficient Sure-Fit Designs stock and supplies here, in time, and in manageable quantities. Cue Glenda and Wes. Every month since February they have been packing and shipping large heavy boxes of stock via FedEx over to the UK. No sooner did they send one shipment than they were preparing for the next whilst still supporting their own sales and those of the other 3 international distributors. And just when they thought they had sent the last one, I asked for two more. My thanks go to Glenda, Wes and Kelly for their help and support with this task.

HQ now becoming more like a Storage Centre...even the delivery men are beginning to comment.

Then, out of the blue I receive an email from McCall's pattern company to ask if I wanted to supply up to 4 garments for the Cat Walk Fashion Show. Well, panic a little I did. I never hide from the fact that I am a novice seamstress. I love fitting and designing with Sure-Fit Designs but my standard of sewing is not up to Cat Walk level.

Those of you familiar with Sure-Fit Designs will know that to make clothes that fit properly we use personal measurements including shoulder length, shoulder to apex and shoulder to waist. We also use full bust measurements. So you can imagine my frustration when the only information the organisers of the Cat Walk show could give me was that the models were 5’ 10” tall, 34” B cup bust, 25” waist and 35” hip. How do you make anything that you will be confident will fit?

To the rescue came Glenda offering me the loan of garments from her display wardrobe. We just had one hurdle to cross. Glenda is not 5ft 10”!  So after a lot of discussion we went with garments that are reasonably flexible for the height of the model.

I made a cap sleeve dress, in a jersey (to provide some ‘give’) and a little longer in the waist than my mannequin. My theory being that a cap sleeve does not require the shoulder length to be accurate, moving the bust dart into a cowl neckline meant the positioning of the bust dart to apex was not important. But shoulder to waist length is still a worry for me because I wanted to keep the waist shaping so that it didn’t look too baggy.

As time progressed, we needed to think of other aspects of the website that we had to convert to a physical form. For instance, how to show someone the contents of each ‘Combo’.   Combo is the word we use to refer to a set combination of products that are grouped together and offered with a discount. For instance, the Dress Kit Combo and the Works Combo Plus.

We couldn’t display all the products in each of the Combo combinations that we offer as we don’t have the space but equally it isn’t practical to use the web. People don’t visit a show to look at the web.

Well, Heather’s IT skills were used once again. We discussed printing the Combo pictures, lists of what each Combo contains and laminating them. Then, when looking at the printing options we found we could easily produce a spiral-bound book on beautiful paper, with cover and backing and we added to it the Combo Comparison Chart. The link to this video shows you the lovely book that visitors will be able to look at.  Here's the video - If you can't see this very short video in your email, please click on this link -
https://youtu.be/XjEzsMLVUus

 

Then came the challenge of stock storage and counter. With a stand that is only 4 metres by 2 metres that also had to accommodate the table referred to above, the specification of this was important. It has to accommodate kits and long tracing vellum tubes as well as a computer to display a loop of the Sure-Fit videos (created by Heather). It also has to be able to be dismantled and put together again easily. Mark is very practical and has created the storage/counter that we will use at the show. This has a tall cupboard for the tracing vellum as well as accessible drawers for the kits.

We are all so excited to be representing Sure-Fit Designs at this show and look forward to meeting our lovely customers, both existing and new, that will be there. If you are going to the show please come and see us on Stand G7.  You will be able to meet Heather and me everyday and my other daughter Charlotte on the Saturday of the show.  You will know who is who by the name badges that Heather created. 

So, having sent the garments off to McCall’s, all that is left is to get a few posters designed and printed (Heather again) and then start the mass packing of boxes and equipment to take down to the show the day before it opens. Oh no, there is another challenge….. how to get it all in the cars…..

If you just happen to be in London on one of the exhibition days, make sure you come by Stand G7, say hello and see the results of our physical Sure-Fit Designs store...Judith.





From Glenda the Good Stitch: I must say I am more than impressed with the enormous effort that Judith has gone to for this Sewing Bee Exhibition.  No doubt theirs will be one of the more popular stands.  You'll see Sure-Fit Designs in action, have an opportunity to sit and learn a practical experience of moving a dart from one location to another, and you'll be given the BEST customer care and service.

Saying 'thank you', to Judith, Heather and Mark doesn't begin to express how appreciative Wes and I are for your effort in representing Sure-Fit Designs so professionally in this upcoming Sewing Bee Exhibition.

Thank you,